Data: The recource for the social media business model

How they are collected and stored


Module 1 is taking a closer look at the basic resource for many online media business models: data. Any kind of online activity is based on the communication between different computers – personal computers/mobile devices and some servers. These data including their informative content entails huge business potentials and are, consequently, systematically collected and analysed. They are the basis for any kind of personalised marketing or artificial intelligence application. This module is first explaining the major data collection methodologies, e.g. with the help of cookies, and is showing how much data average online media users are voluntarily giving up. Second, the module is discussing some elements of the General Data Protection Regulation (GDPR) as a means to protect our data and is giving some hints how to minimize our data trail during our online activity.